Over half (53 per cent) of Spaniards are subscribed to a pay-TV service in the country, 7 per cent higher than in 2018.
A report from Ymedia reveals that the proliferation of OTT platforms have boosted pay-TV growth, with Netflix being the main driving force. In November almost 5 million viewers watched Netflix content, versus 2 million for Amazon and 1 million for HBO. All of them were well ahead of Sky with just 184,000 viewers.
Despite the penetration growth, pay-TV still only represents 25 per cent of the country’s total TV consumption.