ViacomCBS Networks UK is to elevate its new stablemate brand, Smithsonian Channel, by over 40 slots up the Freeview EPG effective immediately, utilising an existing vacant LCN (Logistical Channel Number).
Smithsonian Channel launched in the UK in February 2019 on Sky, Virgin, Freeview and Freesat. The Channel became part of a combined ViacomCBS after last month’s merger of Viacom and CBS, and joins a UK portfolio that includes free-to-air Channel 5 and pay-TV brands MTV, Comedy Central and Nickelodeon.
The move is set to boost Smithsonian Channel’s audience in the UK and coincides with a 45 per cent expansion of its DTT availability in UK homes when it changes transmission mux (from T2 to T1) on the same date, reaching around 90 per cent of the UK population.
“We are thrilled to deepen our footprint in the UK as it’s been truly inspiring to see Smithsonian Channel’s programming resonate so strongly with international audiences,” said Tom Hayden, President of Smithsonian Networks. “We remain committed to sharing our powerful storytelling capabilities through premium content across traditional and emerging platforms globally. I am proud that Smithsonian Channel is a preeminent voice that viewers can trust around the world.”
Smithsonian Channel will move from its present EPG slot of 99 on Freeview to its new EPG position of 57.