At CES, Hisense announced the global launch of its completely revamped and updated Smart TV platform Vidaa. In 6 years since its debut in 2014, the open Smart TV operating system has become a strong global contender, with over 20 million installs globally. The updated platform with a completely new user interface and integration of content providers, puts the user and their habits at the centre of the TV experience.

“Vidaa aggregates content from the best global and local partners. We already have global partners including Netflix, Prime Video, YouTube, Red Bull TV, Deezer, DAZN, Rakuten TV and Hungama. With the new update we are also bringing on our platform a new partnership with sports-focused live TV streaming service fuboTV. fuboTV’s application is already pre-installed in every Hisense TV with Vidaa OS, and you can access a custom sports experience seamlessly by clicking the ‘Sports’ button on the remote,” said Hisense MD Lan Lin.

“Apart from the sport and music pillars, there are two additional curated portions of the platform. In creating Vidaa Art, Hisense has partnered with the world’s leading digital art community, DeviantArt. Founded in 2000, DeviantArt is home to over 48 million members who have submitted over 370 million pieces of original art. Digital art from hundreds of their most talented artists is available to all Vidaa users for free, turning their living rooms into a live gallery,” added Lin.

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