iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) in-charge for ZEE5 Global.
As part of the mandate, iProspect India will offer its extensive SEO services to the OTT platform across international markets to help increase viewership sessions on ZEE5 from organic search. The agency aims to achieve this by driving fresh visitors to the platform via core, secondary and tangential themes. iProspect India will handle the account from its Mumbai office.
Rubeena Singh, CEO, iProspect India said: “OTTs have changed the way content is consumed today and ZEE5 Global continues to be a disruptor in this space. The South Asian diaspora across the globe loves its Indian content and ZEE5 Global has been at the forefront of serving them content in the languages of their choice. We are excited to partner with ZEE5 Global and am glad we were chosen for our expertise in data driven experience optimisation and tech-enabled platform capabilities in SEO.”
Commenting on the partnership, Archana Anand, Chief Business Officer, ZEE5 Global said: “Reaching out to the right consumer with the right message is very important in today’s cluttered market. We want to drive our digital growth organically across global markets through strong local messaging. iProspect India comes in with strong technical expertise in this space and thus, we are happy to partner with them for our global markets.”