ITV’s Coronation Street is set to conclude an eight-year ad partnership with comparethemarket.com this November. The UK price comparison website is only the third sponsor in the soap opera’s 60-year history.
As the world’s longest running continuing drama prepares to celebrate an international first with its 60-year milestone, ITV is now offering advertisers the chance to become Coronation Street’s new headline sponsor and help celebrate this moment in television history.
Produced by ITV Studios for ITV, Coronation Street remains the most watched continuing drama in the country, currently attracting an average audience of 6.9 million viewers for each of its six episodes every week.
Simon Daglish, Deputy Managing Director, Commercial at ITV, said: ” comparethemarket.com/Corrie has been one of the UK’s longest running and most successful partnerships and I would personally like to say a huge thank you to all at Compare the Market for taking a big idea and turning it into an iconic partnership. But, like all good things it has to come to an end. As we approach the 60th birthday of a British institution we are looking for an ambitious brand to connect with the cultural phenomena that is Coronation Street.”