FOX News Digital finished the first quarter of 2020 with its highest quarter ever across all key performance indicators, including average monthly multiplatform unique visitors (119.8 million), total multiplatform views (5.7 billion), and total multiplatform minutes (13.2 billion minutes), according to Comscore. The network saw double digit increases in March versus prior year, including in multiplatform views (a 33 per cent increase from March 2019), multiplatform unique visitors (a 29 per cent increase from March 2019), and multiplatform minutes (a 26 per cent increase from March 2019) while the network’s comprehensive coverage of coronavirus propelled traffic and engagement to all-time highs.
FOX News Digital Editor-In-Chief Porter Berry commented: “This past month, all Americans have felt the impact of the novel coronavirus across the country. Since the start of the global outbreak, FOX News Digital has been committed to providing wall-to-wall coverage of the pandemic to serve our audience, including breaking news developments, in-depth reporting dedicated to understanding the virus and best practices to protect families. We are proud of our team’s coverage and will continue our commitment to informing the public as the pandemic continues.”
FOXNews.com’s coronavirus landing page was the top category page on the site in March in terms of page views, according to Adobe Analytics. This month also marked the first month FOX News Digital network saw over 2 billion multiplatform views. The strong performance also helped drive the FOX News Mobile App ahead of the CNN Mobile App for the 16th month in a row in unique visitors (8.9 million versus CNN’s 7.9 million).
For the 67th consecutive month, FOX News remained the number one most engaged news brand on social media (Facebook, Twitter, Instagram) among the news competitive set, driving 53.8 million total interactions, according to Socialbakers. FOX News was also number one in Facebook and Instagram interactions among news competitors for the month, amounting over 32.6 million and 21.1 million respectively, while also coming out on top in coronavirus-related post engagement among the competitive set on both platforms. FOX News also topped the competition for the quarter as the most engaged brand in the news competitive set.
FOX Business Network also marked a record quarter, securing its highest quarter ever in average monthly multiplatform unique visitors, averaging 22.5 million. Following this same trend in multiplatform total minutes, FOXBusiness.com drove 574 million total minutes. In multiplatform total views, FOXBusiness.com secured 326 million views, also its best performance yet in this category.