ESL & DreamHack sign streaming deal with Twitch
April 29, 2020
Modern Times Group (MTG) portfolio companies ESL and DreamHack have announced a three-year streaming agreement with Twitch, the online service and community for multiplayer entertainment.
The agreement will see some of the biggest esports tournaments organized by ESL and DreamHack live streamed exclusively on Twitch.
“This both strategically and financially important deal between Twitch, ESL and DreamHack further establishes esports as a highly relevant global media product. We’re convinced that it is the first of many major leaps that esports as a media product is bound to take in the coming years,” said Jørgen Madsen Lindemann, President and CEO of MTG.
As part of the partnership, Twitch will become a centralised hub for streaming ESL and DreamHack competitions. The company will work directly with ESL and DreamHack to coordinate broadcast integrations and maximise sponsorships of some of the biggest esports tournaments going forward.
As part of the deal, all tournaments streamed in English within ESL Pro Tour for CS:GO and StarCraft II & Warcraft III, including the ESL Pro League, ESL One, Intel Extreme Masters, DreamHack Masters, DreamHack Open, ESL National Championships, will be exclusively on Twitch in 2021 and 2022.