German TV streaming player Joyn has selected Mixpanel, the product analytics company, to support the next steps in their market penetration strategy to become the country’s leading television streaming service.

Christoph Wiese, Director of Engineering and Data at Joyn, commented: “We have a sophisticated data strategy at Joyn, and Mixpanel’s platform and vision for product analytics compliment our approach very well. It’s easy to use for everyone in our company and allows us to act quickly on insights to ensure Joyn’s offering stays agile. Plus, working with their team has been great. They made the migration easy, with no downtime, and trained our teams to get answers independently”.

Neil Rahilly, VP of Product and Design at Mixpanel, added:  “Joyn offers an exceptional user experience, and continuously makes it easier for their customers to discover and stream great content. We’re excited to support this effort with product analytics to let every member of their team measure and learn from the changes they ship. Joyn is one of the leading digital product teams in Europe, and we expect to learn a great deal from them, and use their input to improve our platform.”

Categories: Articles, OTT, Services