The BBC has launched Tiny Happy People, a five-year initiative backed by Her The Duchess of Cambridge, to support parents and carers in developing the language and communication skills of 0-4 year old children.
Tiny Happy People offers a wide range of free films, articles, quizzes and parenting tips that have been specially designed with experts to help to nurture children’s language right from pregnancy.
Recognising the significance of the project to supporting parents as they guide their children through the earliest years of life, The Royal Foundation of The Duke and Duchess of Cambridge will collaborate with the BBC as they develop and roll out Tiny Happy People.
Also supporting the initiative are a number of celebrities who are using the activities to build their own infants’ communication skills. The celebrity parents involved are soap stars Jennie McAlpine and Kieron Richardson; singer and farmer JB Gill; former Love Islanders, Jess and Dom Lever; BBC Three presenter Annie Price; and Louise Pentland, who was voted the UK’s favourite mum influencer last year.
Tony Hall, BBC Director-General, said: “We couldn’t be more proud of the part we’re playing in this amazing partnership. Growing up happy and healthy is the greatest gift we can give to any child. This campaign embodies our mission to inform, educate and entertain. The BBC has created hundreds of videos and written content that we hope will make a real difference.”
James Purnell, BBC Director, Radio & Education, added: “Early years language provides the foundation for all aspects of a child’s life – right into adulthood. Tiny Happy People is a major, long term education commitment from the BBC to help close the under-fives language and communication gap and help give kids the best chance in life. We’re all so proud of it and look forward to seeing parents and carers from across the UK using the materials.”