Indonesia: Dugout, Detik partnership

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Global digital media company, Dugout, has announced a partnership with Trans Media-owned digital news giant, Detik, to supply football video content in Indonesia.

The collaboration adds Detik to Dugout’s existing premium publisher portfolio in the region. This also includes partnerships with True in Thailand, PP Sports in China, Japan Times in Japan, Rappler in The Philippines, Media Prima in Malaysia, Sportsmate in Australia, The Hindu in India, and Docbao in Vietnam.

Dugout is co-owned by some of the world’s largest clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. It distributes more than 4,500 brand-safe, professional videos a month from more than 100 top football clubs, federations and leagues, which achieved more than 1.89 billion views in the first half of 2020 across Dugout.com and its network of 110 publishers globally.

James Peel, VP Asia Pacific at Dugout, commented: “We’re thrilled to announce this partnership with such a prominent news provider in the region and a reliable staple for Indonesia’s football fans looking for news and entertainment. The partnership is a defining step for our regional expansion and an opportunity for audiences to benefit from Dugout’s unique and original short and long form video content and now Live broadcast.”

Alfito Deannova, Content Director at Detik, added: “We were impressed by Dugout’s regional expertise and dedication to creating content tailored to the interests of our readership, and in particular the preferences of our significant football fan-base. We’re confident with Dugout’s support we can improve the quality of experience for our audiences and boost engagement levels for partner brands.”


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