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WWE, Manchester City merchandise collab

Premier League football team Manchester City and WWE, part of TKO Group Holdings, have revealed details of an exclusive merchandise collaboration, that will see the two global brands featured together across a range of new products.  The new collection will include six T-shirts featuring Manchester City and WWE detailing, such as a CM Punk ‘best team […]

June 27, 2024By Nik Roseveare

DirecTV sponsors Soccer Champions Tour

The 2024 DirecTV Soccer Champions Tour will officially kick off its summer of soccer celebration at the newly-christened DirecTV Champions Lounge, a 38-day long fan experience and brand takeover of the iconic soccer bar Legends in New York City running July 5th through August 12th. DirecTV returns as the primary sponsor for the second annual […]

June 21, 2024

ESPN extends FA Cup rights in US

ESPN has reached an agreement with the English Football Association (FA) for the media rights to the Emirates FA Cup in the US for the next four seasons, 2024-’25 through 2027-’28. The agreement extends ESPN+’s position as the exclusive home of 79 Emirates FA Cup matches each season, beginning with the First Round and running […]

May 22, 2024

Sky Sports: EPL viewing up 4% YoY ahead of finale

Sky Sports is readying to draw the curtain on a record-breaking Premier League (EPL) season. Heading into the final weekend, a total of 16.3 million viewers have tuned in to watch the Premier League this season, which is up 4 per cent on last year, which itself was a record-setting season. Across the EPL, EFL, […]

May 17, 2024

BBC secures deal with TNT Sports for FA Cup

The Emirates FA Cup will continue to be accessible to all fans following a new agreement that will see the BBC become the exclusive free-to-air broadcaster of the competition in a four-year deal starting from the 2025-2026 season. BBC Sport, under a new partnership with TNT Sports, has secured free-to-air live coverage of 14 games […]

May 14, 2024

Bitmovin delivers OneFootball’s streams

Bitmovin, a provider of video streaming software solutions, and Akamai Technologies, have announced that OneFootball, the digital football platform backed by clubs such as Real Madrid, Manchester City and FC Bayern Munich, has chosen to deploy Bitmovin’s Live Encoder that will run on Akamai Connected Cloud to deliver the highest levels of audio and video […]

April 11, 2024

Pep Guardiola doc coming to BBC

A documentary and accompanying podcast series will offers a deep dive into football manager Pep Guardiola’s relentless pursuit of perfection, and the methods and motivations that have led him to leave a lasting imprint on the beautiful game. The series will feature interviews from Pep’s inner circle, including friends, former colleagues and players – such […]

January 22, 2024

Report: Short-form content key for Tweens’ sports fandom

We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]

November 29, 2023

EPL, Sky Sports to test Game Mode camera

A new camera angle will be trialled by Sky Sports and the Premier League in Arsenal’s match against Manchester City on October 8th at The Emirates Stadium. The new camera angle, called ‘Game Mode’ aims to give viewers a greater appreciation of space by showcasing player runs and ball movement. The camera angle will track […]

October 6, 2023

Sky Sports signs Sturridge

Former England international Daniel Sturridge is joining the Sky Sports football presenting team for the 2023/24 season, making his first appearance of the new Premier League campaign on August 13th. Throughout the season, Sturridge will share his insights and opinions alongside the likes of Gary Neville, Jamie Carragher, Jamie Redknapp, Izzy Christiansen, Karen Carney, Micah […]

August 11, 2023By Nik Roseveare