Advanced Television

ITV Studios expands partnership with Boomerang TV

July 24, 2020

ITV Studios has expanded its production partnership with Spanish production house Boomerang TV. The partnership gives Boomerang TV the exclusive production rights to all the non-scripted ITV Studios formats uncommitted in this territory.

Boomerang has a longstanding relationship with Global Entertainment, ITV Studios. They have been producing multiple shows for the company for many years, including the international hit formats The Voice, The Voice Kids and The Voice Senior.

Maarten Meijs, President Global Entertainment, ITV Studios said: “We strategically value the Spanish market for its strong appeal for non-scripted programming and bridge towards other Spanish speaking parts of the world. There has always been a very good match for our non-scripted format catalogue and we are therefore very pleased to be further strengthening ITV Studios’ global formats strategy by partnering with such a strong production company in Spain. We look forward to a great collaboration and to producing compelling content across all genres and for all platforms.”

Encarna Pardo, Executive Director of Boomerang TV Entertainment added: “We are thrilled with this new agreement, as it will enable us to produce ITV Studios’ extensive catalogue of formats – one of the most outstanding in the sector worldwide – here in Spain. This partnership will enable us to continue to work closely with the people behind such hit formats as The Voice, just as we’ve been doing in recent years.”

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