Advanced Television

Grand Slam tennis returns to Eurosport with AR studio

August 27, 2020

Grand Slam tennis returns to Eurosport this weekend with the US Open. Eurosport’s production will also exclusively unveil the Eurosport Cube, an interactive mixed-reality studio using augmented reality (AR) and enhanced graphics, to transport fans into the heart of the action from New York and offer detailed and insightful analysis of the action.

Barbara Schett will anchor Eurosport’s coverage from the Eurosport Cube in London throughout the two weeks of the tournament with seven-time Grand Slam winner Mats Wilander providing expert analysis using the new technology at his disposal to give fans a whole new perspective on how they think about the sport.

Boris Becker and Justine Henin will also be beamed into the Eurosport Cube studio in London directly from their locations in Munich and Paris respectively to give their own expert perspective from the best of the men’s and women’s matches throughout the fortnight.

Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Solutions said: “The award-winning Eurosport Cube was the hit of the Olympic Winter Games PyeongChang 2018, winning praise from sports fans for its game changing analysis and lauded by the industry for redefining the Olympics viewing experience. We subsequently worked hard to take it to the next level and integrate the latest technology with a plan to bring the Eurosport Cube 2.0 to Olympic Games Tokyo 2020.”

“With the Games re-scheduled to next year but the experience ready to go, there really is no better arena than Grand Slam tennis to see the return of the Eurosport Cube. We will not unveil all the bells and whistles straight away as we will keep a few elements up our sleeves for Discovery’s coverage next summer that will feature every minute of the Games and analysis a multitude of sports. As we look to the US Open, we believe the Eurosport Cube can transform how fans connect with tennis and the players, bringing to life technical nuances and the reasons matches are won or lost in a way that’s never been seen before in the tennis.”

“The Eurosport Cube forms part of our plans to enhance our storytelling throughout the tournament which centres around the opportunity for fans to watch all courts, live and on-demand and however they choose to view. With Roland-Garros from Paris also coming up next month, we are entering one of the most exciting periods for tennis fans in Europe who never have to miss a shot with Eurosport.”

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