ODMedia Group has announced that the International Judo Federation (IJF) has signed on with ODMedia Group for YouTube management. Expoza, ODMedia Group’s specialized YouTube division, will handle all aspects including channel structure, content management and SEO optimization for the premier online sports channel. Furthermore, User Generated Content (UGC) and monetization strategies will be applied to ensure new content and the vast archive of IJF are protected and revenues are correctly applied to IJF.
“We are excited to add IJF to our rapidly expanding sports client roster. With our experience and unique expertise, we are confident that we can achieve all of our goals for the growth and management of their YouTube channel,” said Sjef Pijnenburg, CEO of ODMedia Group.
The International Judo Federation (IJF) is the official media portal for judo. Since 2009, IJF has established a full competition calendar which includes 18 events per year including World Championships and the World Judo Tour. A World Ranking List, new rules and revamped competition system made judo a more comprehensive and modern sport. Today more than 20 million people practice judo globally through 200 affiliated National Federations on five continents.
Audiences worldwide can catch all IJF World Judo Tour events live on the IJF’s Official YouTube channel along with key highlight shows.
“We have been working tirelessly on developing our online presence and are thrilled to partner with ODMedia to further develop our YouTube channel,” added Vlad Marinescu, Chief Media & Marketing Officer at IJF.