Advanced Television

Piksel named software solution partner by Whip Media Group

September 15, 2020

Whip Media Group, an enterprise platform that provides a broad range of integrated services to the world’s largest entertainment organizations to more efficiently manage, distribute and monetize their digital content, has announced a Software Solution Partnership with Piksel, trusted technology partner to the Broadcast & Media industry.

Piksel helps broadcast and media companies innovate, reduce costs and modernize workflows through a combination of technical services, products and solutions to meet their complex needs. The company’s clients include major broadcasters, MVPD’s and studios across Europe, the Middle East and Africa.

The Whip Media Group partnership will provide Piksel and its clients better transparency into their global content workflows to maximize revenues, reduce costs, increase efficiencies, and gain complete real-time visibility and control over where and how television and movie titles are being distributed.

Piksel will be integrating Whip Media Group’s TheTVDB metadata into their Fuse Metadata Manager product. Fuse Metadata Manager brings together metadata for Media Operators and MVPDs to merge, manage, enrich and publish content all from one platform. Together, the companies will offer the most comprehensive solution to clients to leverage metadata across the entire ecosystem.

“The growth of global streaming platforms, combined with an unprecedented level of content availability, has created a need for enhanced metadata services to enable creators, rights owners and distributors to increase multi-platform delivery, maximize workflow efficiencies and increase ROI for their content,” said Cory Sher, VP Global Sales & Business Development, Whip Media Group. “We’re excited to partner with Piksel to offer this enhanced metadata offering through a single source.”

Whip Media Group’s Software Solution Partnership is built on the premise that both buyers and sellers of content need to effortlessly put their content everywhere it needs to be. With the onset of the streaming wars and the increasing pace of content consumption, building a frictionless distribution ecosystem must take priority.

“We are excited to partner with Whip Media and offer our clients the highest-quality global view of their metadata,” said Kristan Bullett, co-Managing Director, Media & Entertainment of Piksel. “This will enable them to better manage and monetize assets and provide their content to viewers faster.”

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