Advanced Television

Lega Basket Serie A international rights to be sold via Content Arena

September 29, 2020

Content Arena, the software provider specialising in solutions to facilitate sports media rights trading, is excited to announce that SN1 Trading, the Munich-based sports rights consultancy- and trading firm, will be using Content Arena Marketplace as the exclusive sales channel for the international rights to the Italian Lega Basket Serie A, one of the top domestic basketball leagues in Europe.

Rights to up to 380 live games per season will be available on Content Arena starting this week, with interested buyers able to register on for free. Buyers will be able to find all relevant information about the rights offering, contact SN1 or directly bid for content with just a few clicks – all on one digital Marketplace, making it an easy and effortless acquisition process.

“We’re very happy that SN1 will use Content Arena as the exclusive sales channel for the Lega Basket rights. It is the first time that global media rights of a sports property will be sold exclusively through a digital marketplace. We look forward to bringing some of the best European basketball to our loyal global user base.”, added Erik Lorenz, Content Arena co-founder and CEO.

“We’re excited to start this collaboration – SN1’s expertise combined with Content Arena’s global network of buyers will elevate Lega Basket’s media distribution to new heights, and help to reach more basketball fans than ever before. We also look forward to using Content Arena Rights Manager to digitise and automate our commercial and legal processes, allowing us to bring our internal process efficiency to a new level”, added Sascha Kojic, founder of SN1 Trading.

Lega Basket Serie A, the top division of basketball in Italy, has started the new 2020-21 season on September 27th. The 16-team line-up, with legendary basketball clubs like Virtus Bologna and the ambitious Armani Milano, tipped to be one of the top teams in Europe, promises an exciting season for basketball fans, with many household names in international basketball, like Miloš Teodosić (Serbia, Virtus Bologna), Sergio Rodriguez (Spain, Armani), Kyle Hines (USA, Armani), Luis Scola (Argentina, Varese) among many others.

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