AcuityAds, a technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has revealed its new advertising automation platform, illumin.
The illumin platform is now available to advertisers, enabling planning, buying and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map their consumer journey playbooks across screens and execute in real-time using programmatic technology.
A natural evolution stemming from the notable growth of AcuityAds over the last several years, illumin is the first standalone brand to grow from within the AcuityAds ecosystem following over $100 million invested in the brand’s technology offerings. The platform offers a simple, intuitive user experience for marketing teams of all sizes and experience, guiding marketers in their decision making process in a way that can be personalized to their unique goals.
“Anyone can put together a simple advertising campaign one ad set at a time. We are using illumin to get sequencing right,” said Rob Towne, Director of Performance Marketing at Purple Innovation, Inc. (“Purple”), a leading provider of branded comfort products. “Acuity is helping us to build complete customer journeys so we can deliver the right message to targeted audiences based on real customer behavior.”
illumin was previously in beta with Purple and other highly respected brands such as Home Depot, MassMutual and Lamark Media; the beta offered these advertisers the opportunity to leverage the unique capabilities of illumin to close the gap between planning and execution of advertising.
“illumin has bridged the gap to allow anyone to plan and execute programmatic media buys through their easy drag and drop approach and user journey visualization,” added Joseph Choi, Director of Digital Media at Lamark Media.
Key benefits of the illumin platform include:
● Reduced organizational silos: Over a quarter (26%) of marketing budgets for advertising are squandered due to disconnects between the ad placement strategy and creative strategy. illumin enables advertisers to reduce these organizational silos for maximum budget efficiency.
● Decreased setup time and cost: On average, it takes 300 hours to get DSP systems running for one individual within the organization. With illumin, this time is significantly decreased.
● Better ad attribution: Advertisers waste $82B in spend every year due to poor attribution within the marketplace. illumin offers full visibility and control of real-time advertising performance across channels and types of creative.
“Following our successful beta program, we are incredibly excited to launch the illumin brand and make this revolutionary platform accessible for advertisers of all sizes,” said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. “illumin is the culmination of years of development and time spent envisioning a better programmatic system that enables advertisers to create highly customizable consumer journeys that increase efficiency and return on advertising investments.”
When using the illumin interface, advertisers can visualize consumer journey intelligence by touchpoint, message and channel, and compare against industry benchmarks on Share of Voice, Share of Attention and return on advertising spend. The platform’s AI capability can execute tasks such as measuring value, delivering ads, matching consumers with the best advertisers and capturing shopping intent all within 50 milliseconds.
“The advertising industry is primed for a democratized solution to the challenges currently facing programmatic advertising,” added Hayek. “We are proud to introduce a first-of-its-kind platform with illumin and are excited to open the platform to all advertisers seeking a more efficient, seamless, and intuitive experience for their digital advertising campaigns.”