Thinkbox has announced the launch of TV Masters, a free and fully accredited online training course in TV advertising, which is set to train over 2,000 people in its first year.
It has been designed in collaboration with broadcasters, agencies and advertisers to help boost critical skills and knowledge across the industry.
The course draws from a databank of academic research, industry studies, thought leadership, brand case studies, and practical media and marketing expertise. From the changing viewing landscape to a masterclass in effectiveness, and from the latest advanced TV solutions to the practicalities of planning and buying a TV campaign, TV Masters covers all the existing and emerging ways brands can work with TV to deliver business success.
The course content was developed in consultation with a number of media agencies and advertisers, and is written and presented by Thinkbox’s Planning team, who together represent almost 90 years of media and TV experience.
TV Masters is designed to be as useful and practical to new starters with everything to learn, as it is to more experienced professionals looking to refresh their knowledge and skills. As with Thinkbox’s existing training programme, most participants are expected to be from media agencies, brand marketing teams, creative agencies and broadcasters, although anyone across the industry with an interest in knowing the latest about TV advertising is welcome.
Paul Hutchinson, CEO, Wavemaker UK:, commented: “TV rightly remains a critical and leading part of many advertisers’ plans and this fantastic new learning programme from Thinkbox could not be more welcome. The AV landscape has transformed over the past few years and we must all strive to help advertisers navigate this dynamic marketplace and maximise their investments. TV Masters is a significant step in ensuring we do this.”
Kerry Chilvers, Brands Director at Direct Line Group, said: “TV remains the cornerstone of our media strategy, but as more media channels continue to emerge, it’s becoming increasingly hard for our people to keep up to date with the knowledge and skills they need to plan effectively. And as all brand teams naturally become more native to digital, it is critical for us to continue to ensure they build their understanding of TV. This hits the spot, and we’re looking forward to getting involved.”
Lindsey Clay, CEO, Thinkbox, added: “An online training course is something we’ve wanted to do for years, and a productive lockdown gave us the chance to buckle down and get it done. As the world of TV never stands still, we will continue to further improve and adapt the course each year, so that advertiser and agency teams will always be well equipped to get the very best out of today’s TV.”