Advanced Television

Thinkbox

7th Minute previews 7M Discovery platform

Broadcast data company 7th Minute is inviting brands, agencies and broadcasters to trial the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits that TV data insights offer their business. TV content, whether ads or programme material, strongly influences consumer behaviour; it can be directly linked to increases in online […]

March 30, 2022

Data: Record year for UK TV advertising

TV advertising investment in the UK increased by over £1 billion (€1.2bn) in 2021 to reach a total of £5.46 billion, an increase of 24 per cent on 2020 (and 11 per cent up on pre-pandemic 2019). This represents a record level of investment in TV advertising. The previous high of £5.28 billion was in […]

March 9, 2022

Data: UK advertisers increase TV spend in pandemic

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

November 17, 2021

Here We Flo named £1m Grand Prix Winner of the Sky Zero Footprint Fund

Sky has announced the Grand Prix winner of its Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable […]

October 19, 2021

Jones new Thinkbox Head of Research

Thinkbox, the marketing body for commercial TV in the UK, in all its forms, has appointed Anthony Jones as its new Head of Research. He will start the role in early October. Previously, Jones was Head of Insight at the Association of Online Publishers (AOP), where his successes included delivering the ‘Context Matters’ study, which […]

September 9, 2021

Thinkbox to quadruple training numbers with TV Masters

Thinkbox has announced the launch of TV Masters, a free and fully accredited online training course in TV advertising, which is set to train over 2,000 people in its first year. It has been designed in collaboration with broadcasters, agencies and advertisers to help boost critical skills and knowledge across the industry. The course draws […]

October 12, 2020

Study: TV best medium for brand image

A study finds that TV is the medium most likely to help brands appear high-quality, successful and popular in the eyes of consumers. The study, Signalling Success, was conducted by research agency house51, commissioned by Thinkbox, the marketing body for commercial TV in the UK. Its findings are based on a quantitative study of 3,600 […]

September 24, 2020

Alps to retire as Chair of Thinkbox

Thinkbox, the marketing body for commercial TV in the UK, has revealed that Tess Alps, its founding CEO and current non-executive Chair, has decided to retire at the end of the year. Alps set up and became Thinkbox’s first CEO in 2006 and has been a guiding light ever since. In 2018, she received the […]

July 15, 2020

Thinkbox enhances Demand Generator tool

UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to offer users greater flexibility to tailor its output. The Demand Generator enables marketers to determine the optimal advertising media mix specific to their business and […]

June 19, 2020