ITV Hub launching reality spin-offs

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The ITV Hub is to launch two new spin off shows which premiere on the platform, offering audiences a wealth of bonus content around two of ITV’s most popular entertainment shows, I’m A Celebrity…Get Me Out Of Here and The Masked Singer.

I’m A Celebrity…The Daily Drop is a new companion show for I’m A Celebrity…Get Me Out Of Here! that will air on the ITV Hub. Hosted by Vick Hope from a virtual studio, the show will give fans an extra opportunity to delve deeper into the action from camp – hear lively opinions and debates and get all the latest gossip. New episodes will be available exclusively on the ITV Hub from 7am the morning after each main show airs and can be watched at any time.

The Masked Singer: Unmasked will be hosted by rising star and self proclaimed The Masked Singer superfan Will Njobvu, directly after the main show, which returns to ITV in 2021. Unmasked will contain an exclusive first interview with that evening’s unmasked celebrity. Available only on ITV Hub, the programme will become home to all the backstage gossip with panellists Jonathan Ross, Davina McCall, Rita Ora and new recruit Mo Gilligan, as well as taking viewers behind the scenes of the secretive show.

Katie Rawcliffe, Head of Entertainment Commissioning for ITV, said:“It is exciting to be making two brilliant new companion shows for the Hub.  It is both important for the evolution of the Hub and great to be broadening our slate of original commissions.”


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