Adgile Media, the next generation TV data and effectiveness business, today announces the appointment of Evans as its first Global CEO.
Evans, who has served as a board advisor to Adgile over the last 12 months, joins to lead the company’s continued growth in Australia, and expansion into the key strategic markets of North America and Europe through a focus on product innovation, marketing, talent development and culture.
An international marketing and media specialist with more than 20 years of experience, Evans has served in senior client-side leadership roles at Kimberly-Clark, Xbox and Vodafone, as well as media agency roles in China and Dubai. As Global Head of Media at Vodafone, he led the company’s marketing operations strategy, including defining its media technology partnerships, establishing new verification approaches and standards, and driving the inhousing of its search, social and programmatic media capabilities.
Shaun Lohman, Adgile Media’s founder and Chief Innovation Officer, commented: “As the TV industry rapidly evolves to embrace the data and technology-driven opportunities of On Demand, independent harmonised measurement across the ecosystem becomes essential, and Adgile is leading this change. Paul’s understanding and passion for what matters to both brands and agencies, combined with his strategic and marketing capabilities, make him a great choice of CEO to complement our existing leadership team in driving this transformation – we’re excited to have him aboard.”
Evans added: “I wanted to join and help build a truly innovative and game-changing business. Adgile’s visual recognition technology is exactly that, bringing unique real-time visibility and control to fuel the future of TV data and effectiveness. It’s a true privilege to be part of the amazing Adgile team at this time of accelerated growth, as we deliver better TV measurement for a modern marketing era.”