With the results still coming in, an estimated four billion people have tuned in to the results of the U.S. presidential election and watched the creative strength enabled by Vizrt software tools and graphics. More than 100 news stations, representing roughly 90 percent of the major broadcasters around the world, are depending on Vizrt software in their newsrooms to create graphics used during this historic election.
On display as the results rolled in were impressive touchscreen video walls, augmented reality that allows for interactive data updates and projections, and cutting-edge maps that take an esoteric voting system and make it readily understandable by all.
“The goal of election night is to draw in viewers by taking vast amounts of data and making it both quickly understandable and engaging in real time,” said Petter Ole Jakobsen, co-founder of Vizrt. “It is how our brilliant customers engage their audiences and present on the fly that matters most. In essence, it is how they use Vizrt tools to tell the story as it unfolds that sets them apart from the rest.”
Nearly every national U.S. broadcaster, and more than 100 worldwide broadcasters – including media companies such as CNN, NBC, Fox, BBC, Al Jazeera, TV 2 Norway, NHK, Al Arabiya, Mediacorp, and more – made use of solutions from Vizrt on election night. Vizrt and Sky Creative Agency worked together on Sky News coverage of the U.S. elections.
Technologies on display include: