Advanced Television


Data: 14.2m watch first GOP debate

AdImpact estimates that approximately 14.2 million US viewers tuned in to Fox News for the August 24th Republican presidential primary debate in Milwaukee, the first of the 2024 election cycle. The viewership, while substantial, did not exceed the 24 million viewers who watched the August 2015 Republican presidential debate. This debate holds the distinction of […]

August 25, 2023

Fox News settles Dominion case for $787m

In a last minute move before trial on April 18th, Fox News settled a defamation lawsuit from the voting machine company, Dominion, over its reporting of the 2020 presidential election. The news network agreed to pay $787.5 million (€720m) – around half of the $1.6 billion initially sought by Dominion. Dominion had argued its business […]

April 19, 2023

Murdochs on Dominion’s witness list  

Rupert Murdoch and his son Lachlan (pictured) are on the witnesses list of voting-machine maker Dominion for their landmark defamation trial next month. Lawyers have listed more than 50 witnesses that they intend to question during the six-week trial in Delaware, including the Murdochs, Fox News chief executive Suzanne Scott and Fox primetime stars Tucker […]

March 29, 2023

Murdoch ‘never believed’ Fox News election claims

Rupert Murdoch described allegations that the 2020 US election was stolen as “damaging” and “crazy” even though his Fox News continued to air the claims, according to depositions in the defamation lawsuit against the network by Dominion, the voting machine company. Apparently, Murdoch repeatedly emailed his concerns to Fox News chief executive Suzanne Scott. Those […]

February 17, 2023

FOX News Channel is most-watched network for midterms

FOX News Channel’s (FNC) midterm election primetime coverage (8-11PM/ET) dominated all broadcast and cable television networks, according to data from Nielsen Media Research. FNC’s primetime coverage delivered 7,422,000 viewers and 1,879,000 in the 25-54 younger demographic, making it the highest-rated election night coverage in all of television in total viewers and the A25-54 demographic, beating […]

November 9, 2022

Google Play removes Trump social app

Truth Social, the social media platform from former US President Donald Trump, has been barred from the Google Play store. Google said the platform violates its content policies on threats and incitement to violence. The removal makes it difficult for users with Android phones to download the app. Truth Social’s CEO said the decision on […]

August 31, 2022

Fox to face voting defamation claim

A Delaware judge has rejected a motion by Fox Corp to dismiss Dominion Voting System’s $1.6 billion (€1.52bn) defamation lawsuit over the Fox News 2020 presidential election coverage. Superior Court Judge Eric Davis, who last December said Dominion could sue Fox News Network, said the voting machine company can also sue Fox Corp because it […]

June 22, 2022

Report: US political ads missing voters on linear TV

As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]

June 8, 2022

Scripps heads Political CTV Consortium

A group of local US broadcasters led by The E.W. Scripps Company have come together to serve political advertisers with broad audience reach on connected TV platforms during what’s expected to be a record election-spending year. Cox Media Group, Capitol Broadcasting Company, Graham Media Group and other broadcasters are participating in the initiative. “Collectively, we […]

April 6, 2022

Report: Magna reduces US ad outlook

Magna, the media-centric market research conpany, has reduced its 2022 advertising spending growth expectation in the US due to economic and geopolitical uncertainty, but it forecasts that media owners’ ad revenues will still grow by +11 per cent this year to pass the $300 billion (€268.6bn) milestone. In its final 2021 estimates, US advertising revenues […]

March 31, 2022