As the 2024 US presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20 per cent of households received over 80 per cent of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season […]

A Delaware judge has rejected a motion by Fox Corp to dismiss Dominion Voting System’s $1.6 billion (€1.52bn) defamation lawsuit over the Fox News 2020 presidential election coverage. Superior Court Judge Eric Davis, who last December said Dominion could sue Fox News Network, said the voting machine company can also sue Fox Corp because it […]

As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]

A group of local US broadcasters led by The E.W. Scripps Company have come together to serve political advertisers with broad audience reach on connected TV platforms during what’s expected to be a record election-spending year. Cox Media Group, Capitol Broadcasting Company, Graham Media Group and other broadcasters are participating in the initiative. “Collectively, we […]

Magna, the media-centric market research conpany, has reduced its 2022 advertising spending growth expectation in the US due to economic and geopolitical uncertainty, but it forecasts that media owners’ ad revenues will still grow by +11 per cent this year to pass the $300 billion (€268.6bn) milestone. In its final 2021 estimates, US advertising revenues […]

Chinese technology company Huawei saw revenues for 2021 of 636.8 billion Chinese yen (€89.6bn), but this is dramatically down on the 891.4 billion yen revenue for 2020 – a fall of 28.5 per cent. The biggest hit was to the company’s consumer business, no longer being allowed access to Google’s Playstore for example, which saw […]