Advanced Television on Xiaomi’s Mi Video

November 16, 2020, the streaming platform for short movies and entertainment, has signed a content deal with Xiaomi, the global technology player offering smartphones and smart hardware connected by an Internet of Things (IoT) platform. will be available on Mi Video, Xiaomi’s video platform, and is optimised for mobile but available to watch anytime, anywhere and on any connected device.

Li Xiang, Head of Mi Video business, said: “We are thrilled to announce that today launches as one of our premium video content partners in France and Spain. has some of the best quality short movies with an extensive library of award-winning films from all around the world. This collaboration supports our global strategy to bring the best video experience to our valued customers providing them with more choice than ever before, we are looking forward to a long and fruitful partnership with”

Sarah Thomson, CEO & Co-founder of, added: “We are delighted to have been chosen by Xiaomi as their premium ‘short’ entertainment partner for Mi Video.We are looking forward to Xiaomi customers enjoying our award-winning films in the eco-system and building upon our mission to make quality ‘short’ movies mainstream, accessible to everyone, anytime, anywhere and on any device they choose. Xiaomi is an exciting new partner to add to our growing portfolio that already includes; British Airways, Qatar Airways, American Airlines, Emirates, Air Canada, Samsung TV Plus, Huawei Video, My5 with more partners to be announced in the coming weeks and months”

Categories: Articles, Content, Mobile, Rights

Tags: ,