ITV launches first branded podcast
November 16, 2020
By Nik Roseveare
ITV has launched its first branded podcast, My Life in TV. Hosted by Alison Hammond, the show will see some of ITV’s favourite names discuss their most loved TV shows, open up about their career highs and lows, as well as the television that shaped their childhoods.
Available across Global Player and other podcast providers, Hammond’s first guests will include Emily Atack, Joel Dommett, Mo Gilligan, AJ Odudu and Olivia Attwood.
Each biographical style interview will candidly address highlights from each guest’s life in television – from early inspirations, to the obstacles they have overcome, favourite memories from on and off set, and the people they have met along the way.
Hammond commented: “I’m thrilled ITV asked me to host the My Life In TV podcast and can’t wait to share the best behind the scenes stories from some of our favourite actors, comedians, presenters and reality stars. Listeners can expect a lot of laughs and telly gossip too. It’s just like me on TV, but in your ears instead.”
Digital Executive Producer Caroline Millington, who commissioned the podcast for ITV, added, “Alison is the perfect host for My Life In TV which promises a laugh out loud romp through the TV series guests are bingeing on, their guilty pleasures, famous friends they’ve made along the way and of course, behind-the-scenes secrets from some of ITV’s biggest shows. It’s a fun, feel-good podcast just when we need one most.”