Pluto TV expands to Brazil
December 8, 2020
ViacomCBS Networks International has confirmed the official launch of Pluto TV, its AVoD service, in Brazil. Pluto TV Brazil offers audiences a diverse line-up of premium, curated linear channels and content from major media partners worldwide.
Users in Brazil can now access Pluto TV via the pluto.tv website, by downloading the app on iOS and Android, and across connected TV devices including Android TV, Samsung TV Plus, ROKU, Chromecast and Apple TV.
Currently, Pluto TV has a global audience of nearly 36 million monthly active users, and an international footprint that spans three continents and 24 countries throughout the US, Europe, and Latin America.
Kelly Day, President of Streaming, ViacomCBS Networks International (VCNI), said: “VCNI remains focused on bringing our world-class streaming services to markets around the world. Earlier this year, we launched Pluto TV in Latin America and as we continue to build on its success in the region, we fully expect Pluto TV to become a powerhouse streaming entertainment offering in Brazil, where there is already tremendous appetite from audiences for ad-supported premium television.”
“We are excited to expand Pluto TV to Brazil after our successful launch earlier this year in the rest of Latin America,” said JC Acosta, President of ViacomCBS International Studios & Networks Americas. “This accomplishment is a testament to the tremendous teamwork and our shared commitment to accelerate our digital and streaming businesses.”
Pluto TV Brazil currently has 27 channels (including three Pop-Up channels specially developed for year-end and Christmas festivities) that include curated content in Portuguese to entertain audiences of all ages. Next week, Pluto TV in Brazil will add three new channels to reach 30 channels. By the end of 2021, Pluto TV in Brazil will have more than 60 channels and thousands of hours of content within a variety of genres and formats that include movies, series, reality shows, anime, lifestyle, competitions, nature, police, and children’s content – all for free, no subscription needed.
Pluto TV channels grid includes: Plutó TV Cine Sucessos, Pluto TV Filmes Ao, Pluto TV Cine Comédia, Pluto TV Cine Drama, Pluto TV Cine Terror, Pluto TV Séries, Pluto TV Retrá, Os Tr’s Patetas, MTV Pluto TV, MTV ¿Eres tú?, La gente es impresionante, Pluto TV Anime, Naruto, Pluto TV Investigación, Pluto TV Natureza, FailArmy, The Pet Collective, Pluto TV Porta dos Fundos, Pluto TV Fashionbox, Pluto TV Junior, Nick Jr. Club, Pluto TV Kids, Nick Clássico and A vida moderna de Rocko.
In December, the platform will also include three Pop-Up Channels: Pluto TV Cine Natal, Clima de Natal, and Músicas de Natal, and on December 18th, As Pistas de Blue, Turma da Mônica, and Pluto TV Cine Família will be launched.