Advanced Television

Pluto TV

Research: Ad-supported TV shows strong engagement

The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]

December 20, 2022

Drew Barrymore fronts Pluto TV campaign

Pluto TV, the free streaming television service, has premiered a new global brand campaign starring Drew Barrymore on her daily talk show, The Drew Barrymore Show. The new ‘Stream Now. Pay Never’ campaign features three unique commercial spots highlighting the streaming service’s no strings attached approach to accessing programming and entertainment. The video spots officially […]

December 16, 2022

QVC, HSN livestream video shopping on Pluto TV

Video commerce specialists QVC and HSN have launched on AVoD service Pluto TV. QVC and HSN are joining Pluto TV in the US as the only livestream shopping channels on the service. QVC and HSN, part of Qurate Retail, will offer Pluto TV’s audience some 40 hours a day of live vCommerce programming across both […]

December 5, 2022

Pluto TV lands in Canada

Pluto TV, the FAST (free ad-supported streaming television) service, has made its debut in Canada, streaming more than 20,000 hours of free programming. This marks Pluto TV’s most robust content at launch offering to-date, introducing a lineup of over 110 thematic and single-series channels curated from a library containing thousands of titles from Paramount and […]

December 1, 2022

Paramount+ heading to Virgin TV

Paramount and Virgin Media have announced a multi-year distribution agreement, extending their existing long-term partnership across Paramount’s streaming services and linear channels in the UK. The renewed partnership will see SVoD service Paramount+ debut on Virgin TV in 2023. Full app integration on Virgin Media’s set-top boxes will offer customers the opportunity to access more […]

November 2, 2022

Pluto TV, Mondo TV sign content deal

Pluto TV, the free streaming television service, has announced a partnership with Mondo TV Studios, part of Mondo TV Group, a European producer and distributor of animated content. The deal will see a number of titles from the Mondo TV library to Pluto TV in Italy and across various markets in Latin America, including Argentina, […]

October 19, 2022Nick Snow @ MIPCOM

Spain: 26% don’t watch linear TV

Over a quarter (25.8 per cent) of Spaniards say that they never, or rarely, watch linear TV.A report titiled Nuevos hábitos de consumo y la eficacia de la publicidad, by Appinio and Apache Digital, concludes that almost a quarter of Spaniards prefer to watch their favourite content on demand through streaming apps and websites, or […]

October 11, 2022From David Del Valle in Madrid

Pluto TV sets Canadian launch date

Paramount Global and media and content company Corus Entertainment have confirmed that FAST (free ad-supported streaming television) service Pluto TV will debut in Canada on December 1st. The pair say the service will debut with its most robust content offering at launch to-date, with more than 100 unique, curated channels and over 20,000 hours of […]

September 22, 2022

Pluto TV France adds Chefclub channel

Chefclub, the food-themed entertainment brand, and FAST service Pluto TV have announced the launch of a standalone Chefclub channel in France. Philippe Larribau-Lavigne, Paramount’s Country Manager for France, commented: “We are very happy to launch Chefclub on Pluto TV. Cooking and lifestyle are popular genres among our audience and Chefclub’s world-renowned brand and content will […]

July 21, 2022

Pluto TV adds Sony channels in UK, Europe

Pluto TV, the free ad-supported streaming television (FAST) service, has launched four new channels in collaboration with Sony Pictures Television (SPT). The multi-territory agreement brings SPT content to Pluto TV across Europe and the UK. The new channels operate on Pluto TV across Spain, Italy, Germany, Switzerland, Austria and the UK, with channels catered to […]

June 16, 2022