MediaKind launches Mediaroom Play

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MediaKind, a global player in media technology and services, has announced the launch of Mediaroom Play, a new client solution that enables operators to deploy STBs powered by Android TV rapidly. This launch represents a significant investment in Mediaroom, the IPTV platform, using the latest industry technologies and leveraging MediaKind’s industry partnerships. The development provides an integrated solution for the delivery of modern TV experiences.

Mediaroom Play is a STB-based client solution within the MediaKind Mediaroom portfolio, developed on the Android TV operating system. The pre-integrated product provides a market-ready solution for the rapid launch of new STBs powered by Android TV. This pre-integration includes CommScope’s latest VIP7802 set-top utilising Broadcom’s 72180 system-on-a-chip (SoC), ruwido remote control unit, and support for a multitude of streaming service applications.

Mediaroom Play enables operators to become part of the global movement that is embracing the adoption of Android TV and its pool of over 1000 streaming content providers. Mediaroom Play increases an operator’s aggregation value with access to over 7000 applications and games available on the Google Play Store. The integration also opens up new monetisation routes for operators, with revenue share opportunities on the Google Play Store and through Google Ads.

Raul Aldrey, Chief Product Officer, MediaKind, said: “We are delighted to integrate our world-leading Mediaroom media platform with Android TV by launching our new client solution, Mediaroom Play. With this major new investment, we are enabling existing and new Mediaroom customers to rapidly launch modern video services that meet today’s consumers’ needs while also encompassing the vast array of converged experiences offered by Android TV. This pre-integrated, robust solution enables our customers to evolve from being video-only service providers to multi-service providers, tapping into Android TV’s abundant consumer experience offerings.”


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