FIFA World Cup 2026 rights awarded in Nordics
January 8, 2021
FIFA has awarded the exclusive rights to the FIFA World Cup 2026 to broadcasters in each of the Nordic territories: DR and TV2 in Denmark, YLE and MTV in Finland, TV2 and NRK in Norway, and SVT and TV4 in Sweden. The deals complete FIFA’s current sales cycle in the Nordics, following the sale of the FIFA Women’s World Cup 2023 to NENT in Scandinavia and YLE in Finland.
The Nordic broadcasters will provide live coverage of all 80 matches in each territory. All key matches of the tournament will be shown via the broadcasters’ main channels, meeting FIFA’s objectives of providing large exposure for its competitions.
The FIFA World Cup 2026 will be the 23rd edition of the tournament and will be jointly hosted by Canada, Mexico and the US. For the first time, the tournament will feature 48 participating teams (previously 32).
FIFA’s Director of Media Rights & Content Services, Jean-Christophe Petit, said: “The expanded FIFA World Cup 2026 in North America is set to be an unforgettable event for football fans everywhere. We are pleased to be able to extend our partnership with the leading Nordic broadcasters, who provide strong platforms to ensure the best possible viewing experience for the largest audience.”