Advanced Television


Viaplay scores Carabao Cup, Championship rights

Viaplay will be the exclusive streaming home of EFL Sky Bet Championship and Carabao Cup football in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season, as the result of a new long-term rights agreement. Every season, more than 180 live matches from England’s second tier will be shown on Viaplay, […]

May 23, 2022

Pluto TV launches in Nordics

Pluto TV, a Paramount-owned AVoD platform, has expanded to the Nordics – launching in Sweden, Denmark and Norway. The service has unveiled a programming line-up that features more than 70 unique and locally curated channels now live in each country. Pluto TV is launching in the Nordics through a transformational partnership with Nordic Entertainment Group […]

May 18, 2022

Wågnert now Viaplay Chief Technology & Product Officer

Viaplay has appointed Philip Wågnert as EVP and Chief Technology & Product Officer, effective immediately. Wågnert will lead the company’s product, data and technology development and hold overall technical responsibility for the fast-expanding Viaplay streaming platform. He will join the company’s General Executive Management team, reporting to Anders Jensen, NENT Group President and CEO, and […]

May 3, 2022

Bank: “VIaplay maintains momentum”

A report from investment bank Berenberg on NENT Group and its Viaplay service maintains its ‘BUY’ advice to investors. The bank, however, says there were slight shortfalls from NENT’s Advertising and Other Subscription segments in its last set of results, which meant that group net sales of SEK2.34 billion (€0.23bn) fell 2.3 per cent short […]

April 28, 2022

Viaplay scores home nations football package in UK

Viaplay and UEFA have entered a four-year partnership in the UK for Viaplay to show at least 40 exclusive live matches featuring the Scottish, Welsh and Northern Irish men’s national football teams respectively. Starting in 2024, fans will be able to follow all European Qualifiers to the UEFA Euro and FIFA World Cup played by […]

April 27, 2022

Viaplay speeds up global rollout with Viaplay Select

Viaplay has launched a new branded content concept, Viaplay Select, which will be available through partner platforms in selected markets. Viaplay Select will initially offer up to 450 hours of curated premium content – with more added on a regular basis – to viewers in at least five new territories during 2022, starting with Japan’s […]

April 26, 2022

Viaplay acquires NHL, KSW rights in UK

Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the US ice hockey league will be shown on Viaplay every year until 2027, alongside 12 live events from the European MMA promotion annually until 2025. Viaplay will launch in the […]

April 25, 2022

Viaplay to show Professional Fighters League

Viaplay and the Professional Fighters League (PFL) have agreed a long-term partnership that makes Viaplay the live streaming home of PFL mixed martial arts (MMA) events in 10 European markets. Fight fans can follow over 25 PFL shows every year as part of Viaplay’s portfolio of premium live sports. Currently ranked the world’s no. 2 […]

April 20, 2022

Bank: Viaplay Netherlands exceeding expectations

Nordic Entertainment Group (NENT) has received a positive view from analysts at Berenberg Bank, which says that there’s been a positive newsflow in the company’s favour. “Viaplay was launched in the Netherlands, and we believe the platform has achieved subscriber numbers well ahead of expectations,” says Berenberg. “An agreement has been struck with Tele2 to […]

April 14, 2022

Viaplay, PDC partner for Dutch Darts Masters

Viaplay and the Professional Darts Corporation (PDC) will partner to organise the Dutch Darts Masters in June. Dutch three-time PDC World Champion Michael van Gerwen and reigning World Champion Peter ‘Snakebite’ Wright will join a line-up of darting superstars at Amsterdam’s 17,000-capacity Ziggo Dome for the live event, which will be streamed live and exclusively […]

April 11, 2022