Advanced Television

Moonbug partners with Amagi

January 12, 2021

Amagi, a global SaaS leader in broadcast and streaming TV technology, has announced that Moonbug Entertainment, one of the largest digital media companies in the world, has selected its cloud solutions to create and distribute linear channels on Free Ad Supported Streaming TV (FAST) platforms in the US.

Since launching in 2018, Moonbug has grown its portfolio of kids’ content and rapidly expanded its properties across a number of platforms. Its popular line-up includes global sensation CoComelon, Blippi, My Magic Pet Morphle, Little Baby Bum, and ARPO, among others. Using Amagi’s award-winning cloud playout platform, CLOUDPORT, Moonbug created a 24/7 linear channel – Moonbug Kids – and distributed its content to leading FAST platforms like The Roku Channel and Samsung TV Plus for audiences in the US.

“Implementing the Amagi cloud platform has helped us automate and customize our workflows to a great extent, resulting in significant improvements in efficiency,” said Andy Yeatman, Head of the Americas, Moonbug. “Amagi has deep technical integration with leading streaming TV platforms in North America, Europe and other growth markets. This partnership allows us to scale faster and reach audiences on different platforms, across regions.”

In 2020, Amagi enabled linear channel creation, distribution and monetization for 150+ streaming TV channels, primarily in the U.S. and U.K. – many of these covering entertainment and educational kids genres. Amagi has forged deep technical partnerships with leading FAST platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, Sling TV and more.

“Moonbug has quickly evolved as a favorite content destination for kids in the streaming TV world. Through our partnership, Moonbug is well-placed for future distribution across the world- be it on streaming TV platforms, Owned and Operated apps, or traditional cable TV,” said Srinivasan KA, co-founder, Amagi.

Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others.

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