Eleven has restructured and strengthened its leadership team, as the Group prepares to continue to expand its offering to fans around the world in 2021.
MyCujoo’s executive team have now been formally incorporated into the Eleven management group, following Eleven’s acquisition of the streaming service in November 2020. MyCujoo co-founder and CEO Pedro Presa joins the Eleven board and leadership team as the Eleven Group Chief Direct to Consumer Officer. Pedro’s co-founder and MyCujoo COO Joao Presa will become Eleven’s Group Chief Technology & Product Officer. MyCujoo’s Chief Commercial Officer Michiel Hofstee has been appointed Group Chief Revenue Officer for Eleven.
Philip Nash, Finance Director for Eleven’s parent company Aser Ventures, will expand his role to become Eleven’s Group Chief Finance Officer.
Marketing and sports industry expert Julian Pate will join the Eleven team on a permanent basis as Group Chief Marketing Officer.
Eleven is also set to announce the appointment of two new roles shortly: a Group Chief Content Officer and a Group Chief Strategy Officer.
These new additions will further strengthen the exisitng executive team. Danny Menken will continue to lead the group’s Business Development operations as Eleven Group Chief Business Development Officer. Anouk Mertens will continue to oversee all markets and business operations as v Group Chief Operating Officer. Guillaume Collard will continue to oversee all rights acquisitions globally, with the new Group-wide title of Eleven Chief Rights Acquisitions Officer. As he has previously, Guillaume will carry out this role alongside his responsibilities as MD for Eleven Belgium and Luxembourg.
Luis Vicente, Eleven CEO, said: “Our management restructure sees us welcome industry leading executives to the ELEVEN team and gives us the framework we need to deliver on our Eleven 2.0 strategy and plans for a new global platform this year. We’re very excited about what’s ahead and we’re looking forward to serving more fans than ever with the best live sport and entertainment in 2021.”
The management restructure follows Eleven’s confirmation earlier this month of the appointment of Michael Sun as the new Managing Director for Eleven Taiwan and Giovanni Zurleni as Managing Director for Eleven Italy.