Advanced Television

iSpot acquires Ace Metrix

January 15, 2021 has acquired Ace Metrix, a specialist in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising.

The combined capabilities of iSpot and Ace Metrix aims to provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV and CTV advertising investments.

“We know that brands invest in TV and video advertising to drive sales and lasting brand equity with audiences, often in the same campaign and creatives,” said Sean Muller, CEO and founder of “This acquisition represents an industry-first solution for measuring both business outcomes and brand impact together and in real time. We are excited to bring Ace into the iSpot family because our joint technologies and expertise empower brands to make better, faster and more confident decisions.”

iSpot will immediately work to integrate Ace Metrix technology and operations into its own. Ace CEO Peter Daboll will be joining the iSpot executive team as Chief Strategy Officer. The company joins iSpot as a profitable enterprise SaaS business.

“The integration of Ace into the iSpot ecosystem creates an ad measurement machine unlike anything out there today, ” says Daboll. “We share so much DNA — from being the first real-time companies to disrupt TV advertising, to our always-on approach to measurement at scale, to our deep, long-lasting brand partnerships. This deal creates a one-of-a-kind opportunity for cohesive ad measurement at all stages of the advertising life cycle.”

“Coldwell Banker has trusted Ace Metrix’s creative assessment solutions for critical data-driven decision making,” added Victoria Keichinger, the company’s VP Brand Marketing. “We’re very excited about the bundled approach under iSpot as it will offer the marketplace an objective and subjective way to measure media and ad creative in one powerful platform.”

iSpot will retain the Ace Metrix headquarters in Los Angeles, California, adding to iSpot’s presence in the Seattle area (Bellevue) and New York City, as well as other cities across the US where iSpot maintains satellite offices. Ace’s 45 employees will join iSpot, bringing the total organisation to 240 people.

The terms of the deal were not disclosed.

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