Advanced Television


CW taps iSpot as 1st measurement provider for LIV golf

iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets – has announced that it would partner in order to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear […]

March 9, 2023

Report: 2022’s TV ad rankings

TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

January 5, 2023

Data: US World Cup linear TV ad reach up 29% on 2018, the TV measurement company, has reported preliminary linear TV ad impressions in the US for the 2022 World Cup. The footballing action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to […]

December 21, 2022

TripleLift integrates iSpot

TripleLift, the advertising technology company, has announced the selection of, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage’s cross platform ad measurement capabilities to verify […]

December 16, 2022

TVision secures $16m investment led by iSpot

TVision, a company measuring TV and CTV viewer engagement, has closed an investment round of $16 million (€15.3m) for the continued transformation and modernisation of accurate, person-level panel measurement. The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, […]

November 16, 2022

iSpot, Conviva cross-platform ratings deal

Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform programme ratings and will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint […]

September 21, 2022

iSpot hires McAfee

iSpot, the real-time TV measurement company, has announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. In this position, McAfee is responsible for expanding and deepening cooperation with agencies and leading special initiatives aimed at helping agencies integrate iSpot’s products for easier buying, planning and […]

September 16, 2022

Report: Alcohol TV ad impressions down 17%

Top alcohol advertisers have been juggling a lot in recent years, reports iSpot, the TV ad measurement specialist. Between pandemic-related challenges, shifting consumer preferences, and both rising and falling demand on alternatives like non-alcoholic beverages and hard seltzers, TV advertising has come with its fair share of hurdles. iSpot’s latest report on theUS  alcohol industry […]

September 8, 2022

iSpot appoints Waldron as VP

iSpot, the real-time TV measurement company, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as vice president of research to oversee statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have […]

August 31, 2022

Crackle Plus extends deal with

Crackle Plus, a Chicken Soup for the Soul Entertainment company and an operator of AVoD services, has renewed its relationship with through 2023. This is the third consecutive year the real-time cross-platform TV measurement company and streaming service have been in business together. Helping advertisers better measure the reach of Crackle Plus’s footprint across […]

July 7, 2022