Advanced Television

iSpot

Study: Optimal balance between CTV, linear TV investments

LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a  study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]

January 15, 2025

iSpot expands TripleLift partnership

TripleLift, the ad tech platform, and iSpot.tv, the TV and video measurement company, have announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift’s programmatic clients for the first time. By using iSpot’s Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV […]

December 13, 2024

iSpot granted national TV currency certification by US

TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry. In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all […]

August 14, 2024

iSpot cross-platform measurement offering for TikTok

iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]

August 1, 2024

Report: Sports ad delivery is growing

TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads […]

June 28, 2024

Yahoo DSP expands CTV measurement suite

Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]

June 25, 2024

Roku, iSpot streaming measurement partnership

Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive opportunity and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct […]

April 30, 2024

Report: 2023 US linear TV market hits $43.7bn ad spend

iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include: Tons of brands are on TV : 35,200+ unique brands detected airing on linear, local and streaming that are making a lot of (647,000) creatives to reach audiences. That makes a lot of […]

January 16, 2024

ISA reaches 15% of US TV homes on iSpotTV

The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider. The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, […]

October 12, 2023

Paramount, iSpot.tv currency partnership

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US. The two companies are currently completing technology integrations to enable seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount […]

October 10, 2023