Advanced Television


Roku, iSpot streaming measurement partnership

Roku has announced an expanded measurement partnership with, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive opportunity and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct […]

April 30, 2024

Report: 2023 US linear TV market hits $43.7bn ad spend

iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include: Tons of brands are on TV : 35,200+ unique brands detected airing on linear, local and streaming that are making a lot of (647,000) creatives to reach audiences. That makes a lot of […]

January 16, 2024

ISA reaches 15% of US TV homes on iSpotTV

The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider. The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, […]

October 12, 2023

Paramount, currency partnership

Paramount Global and TV measurement company have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US. The two companies are currently completing technology integrations to enable seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount […]

October 10, 2023

iSpot earns MRC accreditation

iSpot, the TV measurement company, has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. iSpot first introduced its real-time system for TV ad cataloguing in 2012, and has provided complete ad-level transparency to brands, agencies and […]

September 26, 2023

iSpot acquires 605, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]

September 13, 2023, Camelot partnership

TV measurement company iSpot and media-agnostic, transparent, data insights-driven agency Camelot Strategic Marketing & Media have entered into a multi-year strategic agreement. The partnership brings the agency and measurement provider together to provide brands with the tools and managed services needed to ensure video investments are optimised to unique business objectives. The agency partnership marks […]

August 10, 2023

Report: 5% ad impressions increase YoY, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year. During the first half of 2023 (January 1st – June 30th), iSpot data reveals there […]

July 18, 2023

iSpot boosts YouTube measurement

TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]

May 16, 2023

Fubo partners with

FuboTV, the US sports-first live TV streaming platform, has partnered with to bolster connected TV (CTV) measurement across its premium video advertising inventory. Leveraging iSpot’s cross-platform TV measurement solution, Fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to […]

May 11, 2023