Magnite, the independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK Managing Director.
Selman joins from FreeWheel, a Comcast company, where she most recently held the position of Senior Director and Head of Demand Strategy UK and Northern Europe.
At Magnite, Selman is tasked with accelerating commercial growth in the UK market, and will report into Stephen Wing, SVP Head of EMEA.
“Julie’s extensive experience leading commercial teams and driving growth on an international scale makes her a crucial asset,” said Stephen Wing, SVP Head of EMEA at Magnite. “As the industry continues to adapt to pressing challenges such as the depreciation of third-party cookies, both the buy- and sell-side are looking to adopt viable solutions that support independence, control, and openness across all programmatic advertising channels. With Julie’s leadership in the UK market, Magnite will be well positioned to guide the digital advertising industry through this period of transition.”
“With 49 per cent of adults owning a smart TV as of last year, CTV viewership is expanding and the UK ad industry is primed to respond,” added Selman. “I am pleased to join Magnite at such a dynamic time. I am looking forward to working with the team to meet the complex needs of marketers and publishers and to realise the full potential of programmatic omnichannel advertising.”