Magnite, the independent sell-side advertising company, has announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic capabilities across display and video. SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the […]

Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s library of linear and streaming television inventory. With the agreement, Spectrum Reach will expand on the current use of Magnite’s technology, which is focused on delivering […]

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]

Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]

Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]

Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the independent sell-side platform, and Experian, a player in consumer data and identity solutions, aim to optimise advertising capabilities by activating Experian’s Consumer View in Magnite Access, an omnichannel audience product suite. This marks one of Experian’s […]

Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]

Magnite, the independent sell-side advertising company, has appointed Edouard Schmidt as its Commercial Director for France and Maria Luisa Scialoia as its Commercial Director for Italy, Spain & MENA. Schmidt and Scialoia will lead Magnite’s Demand Facilitation teams in their respective regions to build relationships with media agency partners and brands. Schmidt is known in […]

Magnite, the independent sell-side advertising company, has introduced machine learning driven recommendations for A/B testing within its Demand Manager product. Built on Prebid technology, Demand Manager empowers publishers with the tools, insights, and connections to grow revenue across the ever-changing marketplace of ad exchanges, formats and vendors. The new feature utilises machine learning to provide […]

Magnite, the independent sell-side advertising company, has announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers Magnite is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation. Magnite is building a portfolio of partnerships with technologies designed to help […]