Rakuten TV has announced the launch of the CNN International news channel on Samsung TV Plus in the UK and Germany, expanding the platform’s free content offer dedicated to news on its AVoD service.
The CNN International feed provides award-winning news and features programming 24 hours a day and will be available on the TV Plus app on smart TV devices from Samsung Electronics from 2016 onwards.
Jacinto Roca, CEO and Founder at Rakuten TV said: “The addition of CNN to the AVoD platform TV Plus further demonstrates that global superbrands are recognizing how we’re bringing together the beauty of television with the brains of smart, digital TVs, to reflect how audiences watch – and expect to watch – content in 2021. The on-demand industries are ripe for innovation, and by opening the door for business brands to get in front of hard-to-reach audiences, Rakuten TV is leading from the front”.
Phil Nelson, Chief Operating Officer at CNN International Commercial, added: “At a time when CNN has been more essential than ever before in providing facts and information, we are delighted to expand onto this innovative platform. Making CNN International available via the Rakuten TV platform provides news consumers in the UK and Germany with a new way to access our content, as well as advertisers with another platform through which to engage with those audiences.”