Brands, advertisers and agencies can now harness Rakuten’s media properties, consumer insights and performance marketing ecosystem with the launch of Rakuten Advertising.
“Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will be an unmatchable partner for digital marketers aiming to surpass their business goals.”
“Through the unification of Rakuten’s performance and data businesses and our new collaboration with our media properties, advertisers and agencies can now go to one place to access a rich combination of audiences, media, content networks and consumer insights,” said Nick Stamos, CEO, Rakuten Advertising. “Together, we create the right conditions to reach and engage new customers and sustain long-lasting loyalty.”
The new company brings together Rakuten Marketing’s expansive affiliate network, programmatic retargeting and prospecting technology with consumer insights from Rakuten Intelligence, and a unique set of global media properties so that brands can discover audiences and build relationships including Rakuten TV, Rakuten Viber, Rakuten Viki and Rakuten France.
“Bringing together Rakuten’s vast reach and engagement capabilities marks an important step forward in the marketing and advertising capabilities we can deliver to our clients and partners around the world,” added Stamos. “Over the years, we have continuously sought to find the best way to service our clients with unmatched results. This is yet another demonstration of our ongoing commitment and focus.”