Israel: Extreme E broadcast deal with Charlton TV
February 9, 2021
Electric off-road racing series, Extreme E, has announced its latest broadcast agreement with Israel’s Charlton TV. The Tel-Aviv-based station will televise Extreme E’s live races, plus the highlight shows, in Hebrew, on its pay-to-view Sport 1, Sport 2, Sport 3 and Sport 4 channels as well as its digital platform.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to be joining Charlton TV’s existing and wide-ranging sporting line up in Israel, a country which unfortunately also faces its own environmental threats. Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with Charlton TV will not only provide viewers in Israel with a thrilling and innovative motorsport championship, but also convey the message that we all need to play our part in looking after our planet.”
Adar Zahavi, CEO of Charlton TV, added: “Charlton TV is delighted and proud to be delivering Extreme E to our sports fans here in Israel. It is hugely important for us to provide exciting content to our discerning audience and by airing on several of our channels in addition to our digital platform, we will not only provide superb entertainment to a huge number of viewers but also convey Extreme E’s underlying and wider message – which is concern for the environment.”