Advanced Television

SportsTribal TV beta launches in UK

March 4, 2021

SportsTribal TV, a free, ad-supported streaming TV service specialising 100 per cent in sports-themed content, has beta launched in the UK.

The service hosts a wide selection of 24/7 linear sports channels which are not available on traditional pay-TV operators and helps under-represented sports bodies, leagues, rights owners and niche sports creators turn their video content libraries into 24/7 linear streaming channels for OTT distribution to fans and audiences enabling channel publishers to earn new revenues from TV advertising sold on their channel.

“There’s a generational shift happening across the TV world right now as younger viewers come of age who’ll never buy a pay-TV subscription”, says Frank Bowe, CEO & Founder. “Younger audiences have grown up on a diet of free social media video content so naturally expect the same from their TV services in the future, especially for sports.”

“SportsTribal TV has been created specifically to help publishers reach fans who are living ‘off-net’ and contract free. Many sports have an abundance of video but not the experience or budget to build their own OTT service so SportsTribal TV provides linear channel distribution so publishers can stream 24/7 directly to fans without the high costs and technical hassle of going it alone. Now sports content creators at any level can turn their video into ad-supported revenue on SportsTribal TV,” adds Bowe.

SportsTribal TV is currently in beta on web and mobile in the UK hosting an ever growing range of free sports-themed channels. The service will roll out across Connected TVs, streaming devices, TV app stores and mobile networks throughout in 2021.

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