12.4m watch Oprah With Meghan & Harry
March 9, 2021
ITV’s exclusive UK broadcast of Oprah With Meghan and Harry was watched by a peak audience of 12.4 million viewers on March 8th.
The broadcast was viewed by more than half of people watching television across the UK at that time with an average audience of 11.1 million and 54 per cent share between 9pm and 11pm.
This was ITV’s biggest peak audience since the 2019 Rugby World Cup Final and the biggest on any channel [outside government, pandemic-related announcements] since the Strictly Come Dancing final on BBC One in December 2020.
The interview was hugely popular among young viewer with four out of five viewers aged 16-34 [83 per cent peak and 71 per cent average] tuning in – a peak of 2.5 million, and average of 2.1 million. This was the biggest 16-34 TV audience for overnight viewing, outside of news programming, since I’m a Celebrity, Get Me Out of Here last year.
Additionally, 2.2 million viewers streamed the programme on ITV Hub, where it is still available on-demand.