Advanced Television

ITV: 10.7m watch I’m a Celebrity final

December 7, 2020

The final of I’m a Celebrity…Get Me Out of Here! was watched by a peak of 10.7 million viewers on ITV on December 4th as Giovanna Fletcher was crowned Queen of the Castle.

An average audience of 9.7 million [45 per cent of TV viewers] watched the show, presented live from Gwrych Castle in Wales, an increase of 600k on last year’s series.

More than 2 million [2.1m] 16-34 year olds tuned in, over two thirds [68 per cent] of younger viewers watching TV, which was two percentage points higher than last year. The 2019 I’m A Celebrity… final was watched by an overall audience peak of 10.2 million.

For consolidated viewing, which includes catch-up and online, so far this series, across the first eleven episodes, I’m A Celebrity… is averaging 11.7 million TV viewers with a 44 per cent share. It is up year-on-year by 0.8 million viewers and two percentage audience share points. It has an additional 0.3 million viewers on Non-TV devices, taking the total average audience up to 12 million viewers.

Categories: Articles, Broadcast, Content

Tags: ,