THEMA and ROTANA GROUP renew partnership
March 9, 2021
THEMA, a subsidiary of CANAL+ INTERNATIONAL and specialist of the edition and distribution of multicultural channels, is delighted to announce the renewal of its longtime partnership with the leading Arabic media group ROTANA.
This agreement grants THEMA the right to distribute the entire Rotana channels portfolio in Europe (10 branded premium channels such as Rotana Cinema, Rotana Drama, Rotana Classic…), and an unlimited access to the Rotana content library.
Today, THEMA distributes the Rotana channels within “Le Bouquet Maghreb” in France and a selection of Rotana best movies and series in MAGHREB VOD, the non-linear offer of “Le Bouquet Maghreb”, available in the premium offer “Le Bouquet Maghreb+”.
The deal also includes a close marketing collaboration between both groups, with a greater focus on digital activities, such as influence campaigns.
“ROTANA had demonstrated the wide appeal of its premium channels and content among the Arabic diaspora in France” underlines Sylvie Michel, THEMA Deputy CEO.
Following its rebranding in 2019, Le Bouquet Maghreb has emerged as the leading distributor of Arabic TV channels and content in Europe.
“We are delighted to expand our offering and be closer to our viewers in Europe, this is all made possible as a result of years of association with a solid partner like THEMA” said Jad Joubran, Rotana VP Business Development & Partnership.