Advanced Television

Content Arena increases Lega Basket Serie A coverage

March 18, 2021

Lega Basket Serie A has announced increased TV coverage of LBA Serie A UnipolSai through additional agreements in Greece, Cyprus and Bulgaria.

In light of these new deals, finalised via the Content Arena Marketplace, the TV channels now broadcasting LBA Serie A UnipolSai are:

Bosnia and Herzegovina: Sportklub
Bulgaria: Nova
Croatia: Sportklub
Greece / Cyprus: Novasport
Kosovo: K-SPORT 1 – 5
Montenegro: Sportklub
Republic of North Macedonia: Sportklub
Serbia: Sportklub
Slovenia: Sportklub

Content Arena, the software partner for sports media rights management, is partnering with LBA Lega Basket in international sales and management of all media rights of Lega Basket, Coppa Italia and Supercoppa, except for betting rights. For the first time, entirely all live games are brought to the global media market, and can be acquired easier than ever, thanks to this partnership.

“We are very happy to see this boost in coverage for LBA Serie A, one of the top domestic basketball leagues in Europe. It shows the growing interest in this high-class competition as LBA Serie A has been performing very well in all Balkan territories, and also how our solutions can support all industry players – in this instance, for sellers to increase their distribution, and for buyers to discover new content, for both in an easy and efficient way”, says Erik Lorenz, CEO and co-founder of Content Arena.

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