Finecast appoints Lilley and Lewis

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Finecast, an addressable TV provider, has announced the appointment of Laura Lilley as Chief Operating Officer and Nicola Lewis as Chief Growth Officer as part of its ambitious international expansion plans.

Lilley will join as the Global Chief Operating Officer of Finecast, responsible for the operational implementation of company strategy to support global business scale and growth. An experienced senior operations leader, Lilley has held roles across a number of industries, most recently within large multinationals, Barclays Bank and KPMG. Lilley brings a wealth of experience across operations, commercial and strategy roles, with a focus on large scale transformation.

“I am passionate about people, business performance and transformation,” says Lilley. “Finecast is a hyper growth environment where people are a core asset, so I look forward to bringing all of these elements together to help the organisation successfully scale and deliver innovative solutions to advertisers around the globe.”

Lewis has been appointed as Global Chief Growth Officer, responsible for leading Finecast’s engagement with agencies and clients and delivering industry leading addressable TV solutions to brands and advertisers internationally. Lewis will lead Finecast’s expansion into new markets in line with the strategic direction of Finecast, building partnerships with media owners worldwide and cementing the company as a leader in the future of television. Before joining Finecast, Lewis held the position of Chief Investment Officer, GroupM Australia since 2018, having previously worked at Mindshare Australia, also as Chief Investment Officer.

“I’m looking forward to bringing my industry insight and experience in investment, driving innovation and delivering commercial growth to lead the engagement with clients and agencies on a global scale,” says Lewis. “It’s been a pleasure to be involved Finecast as part of the wider GroupM organisation and I’m excited to see what opportunities this new role will bring.”

Jakob Nielson Finecast, CEO, commented: “The appointment of both a new COO and CGO is an extremely exciting development for Finecast as we scale globally to meet the growing demand for addressable TV solutions. Both Nicola and Laura’s experience will help us to achieve our international growth goals whilst delivering best in class innovations to our clients.”


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