Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]
Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]
Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware. The certification coincides with Finecast’s parent company, GroupM UK and […]
Finecast, an addressable TV provider, has announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
Finecast, an addressable TV provider, has announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment to transparency in how premium campaigns are delivered on behalf of its clients in the UK. Measured over April to […]
Wurl has appointed James Grant to the newly created role of SVP, Strategy & Partnerships, Europe. Grant is based in London and will report to Wurl CEO Sean Doherty. In his new role with Wurl, Grant will spearhead the streaming TV company’s EU expansion plans while also overseeing its current distribution platform and content provider […]
Finecast, an addressable TV provider, has announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable TV campaigns. The integration includes data such as category purchases, shopping behaviour, customer missions and custom audience builds to […]