Advanced Television

Finecast

GroupM launches Finecast in Spain

GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]

May 31, 2022

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022

Finecast achieves TAG accreditation

Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware. The certification coincides with Finecast’s parent company, GroupM UK and […]

March 17, 2022

Finecast new hires

Finecast, an addressable TV provider, has announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, […]

January 31, 2022

Industry majors launch Europe addressable media initiative

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

December 17, 2021By Colin Mann

Finecast secures PwC verification on addressable TV solution

Finecast, an addressable TV provider, has announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment to transparency in how premium campaigns are delivered on behalf of its clients in the UK. Measured over April to […]

November 4, 2021

Wurl names Grant SVP Strategy & Partnerships Europe

Wurl has appointed James Grant to the newly created role of SVP, Strategy & Partnerships, Europe. Grant is based in London and will report to Wurl CEO Sean Doherty. In his new role with Wurl, Grant will spearhead the streaming TV company’s EU expansion plans while also overseeing its current distribution platform and content provider […]

June 29, 2021

Finecast and Nectar360 partner for better targeting

Finecast, an addressable TV provider, has announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable TV campaigns. The integration includes data such as category purchases, shopping behaviour, customer missions and custom audience builds to […]

May 6, 2021

Finecast extends TV reach with new supply partners

Finecast, an addressable TV provider, has today announced it has extended TV reach beyond traditional broadcasters on its platform, with the onboarding of four new supply partners; Roku, Rakuten, Pluto and YuppTV. The supply partnership will enable advertisers to reach and measure audiences at scale within the most premium, professionally produced ‘for TV’ content across […]

April 7, 2021

Finecast appoints Lilley and Lewis

Finecast, an addressable TV provider, has announced the appointment of Laura Lilley as Chief Operating Officer and Nicola Lewis as Chief Growth Officer as part of its ambitious international expansion plans. Lilley will join as the Global Chief Operating Officer of Finecast, responsible for the operational implementation of company strategy to support global business scale […]

March 25, 2021