Advanced Television

IRIS.TV $18m Series B funding round

April 7, 2021

IRIS.TV, the video data platform, has announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment.

The round also included prominent names in the space including Mike Baker, founder, CEO of dataxu (acquired by Roku in 2019), Mike Shehan, founder, CEO of video advertising platform SpotX (merging with Magnite in 2021), and Ari Paparo, CEO of ad tech innovator Beeswax (acquired by Comcast in 2020). The new round of investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for Connected TV (CTV) and online video.

IRIS.TV was founded in 2013 by CEO Field Garthwaite and COO Richie Hyden to help major media companies harness the power of machine learning and video data connectivity to build profitable video businesses online.

“IRIS.TV is uniquely positioned to capitalise on the tremendous growth in online video viewership and the attendant need for brands and publishers to better monetise existing content in a Connected TV world,” said Marcelino Ford-Livene, Managing Director, Intel Capital. “We are excited to be involved in IRIS.TV’s rapid growth in this emerging sector.”

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