Advanced Television

Research: Double-play steals triple-play’s thunder in US

April 20, 2021

Shifting user demand and cost considerations mean triple-play offers now only represent about a third of service bundles marketed online by cable companies and telecom providers, which are increasingly shifting their focus to double-play bundles. Additionally, Internet connectivity is now the core feature of the bundles being offered, according to data and analytics company GlobalData.

GlobalData’s ‘@Home Bundles US’ dataset tracks the

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Categories: Articles, Cable, Pay TV, Research, Telco

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