Advanced Television

Discovery, FIA sign long term Electric deal

May 6, 2021

The FIA and Discovery have agreed a long-term partnership for the promotion of the FIA Electric GT Championship launching in 2023.

Discovery, the global media group, was appointed by the FIA with its subsidiary, Eurosport Events, winning a competitive tender process to become the worldwide promoter of the FIA Electric GT Championship.

Discovery has a long-standing involvement in electric racing and sustainable motor sport. Through Eurosport Events it is the global promoter of PURE ETCR, the world’s first all-electric multi-brand touring car championship, which was recently upgraded to FIA eTouring Car World Cup status from 2022.

Jean Todt, FIA President, said: “Today’s FIA Electric GT Championship announcement is an important milestone for the FIA. This concept is groundbreaking, sustainable, innovative and embodies our race-to-road approach in terms of technology transfer, making it relevant to manufacturers and road users. It is therefore important that this competition is in good hands in terms of promotion. In Discovery, and its subsidiary Eurosport Events, we have a strong partner experienced in promoting world level motor sport.”

Andrew Georgiou, Eurosport and Global Sports Rights & Sports Marketing Solutions President, added: “Discovery is always striving to develop deeper and more expansive relationships with federations and event owners. In the case of the FIA, we are lucky to be associated with a leadership organisation that has such an ambitious vision for the future and drive to innovate. The FIA Electric GT Championship brings a completely different format and technical approach to electric racing, providing a complementary series that contributes to an enhanced overall offer for fans and manufacturers. It is a perfect fit for Discovery given our long-standing belief in electric racing. Our commitment to supporting the development of sustainable racing from an early stage spans being a shareholder in the ABB FIA Formula E World Championship since 2014 and, through Eurosport Events, becoming global promoter for the world’s first all-electric multi-brand touring car championship, the FIA eTouring Car World Cup.

“While Discovery’s heritage is in global broadcasting, today we deliver a full 360 offer from global multi-platform distribution to live event production to the full range of brand marketing solutions and event promotion. We are excited to bring all this to the FIA Electric GT Championship, building on Discovery’s long-standing commitment to electric motorsport as a global platform to promote electric mobility and sustainability,” he concluded.

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